Packaging Design

Voice:

Fresh. Helpful. Convenient.

Description:

Groom, a young man’s first toiletry kit, includes twelve plus toiletry items to have you feeling, looking, and smelling your best. Products vary from haircare, skincare, shaving care, and cologne all packed into Groom’s travel case. To avoid life’s awkward questions, Groom is equipped with how-to guides and step by step tutorials, ensuring you always have somewhere to turn to for advice. No matter your support system, you can always count on Groom to have your back...

What I did:

+Ideation

+Concept Development

+Naming

+Research

+Brand Identity

+Art Direction

+Technical Copywriting

+Package Design

+3D Construction

+Advertising

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Emballage: Branding