Description:
It’s 2006 again and we’re bringing back a collab that is the epitome of Y2K! Juicy Couture x Stoney Clover Lane features signature silhouettes with the ultra iconic pink and brown terry. Join us a journey of pink nostalgia, where the collection was available in every SCL store across the country.
Scope of work:
+Branding
+Email Design
+Social Media Design
+Paid Ads
+Banners
Instagram Stories
While always collaborating with the Social Team to plan and execute assets, each launch has an average of 50+ screens designed and posted to Stoney Clover Lane’s 650,000 Instagram followers. The stories themselves remained on-brand, visually cohesive, informative, and always trendy!
Ads
Designed visually engaging ads across Meta, Google, and Pinterest, developing graphics that aligned with the brand's voice while optimizing for each channel's design specifications.
Emails
Working closely with the Digital Marketing team to create an email flow plan, each one features visually engaging layouts that highlight product launches, promotions, seasonal collections, and brand storytelling. Sent pre-launch, during launch, and post launch, to SCL’s list of customers.
Plan Your Buy
Launch
Banners
From promotional campaigns, product launches, to homepage takeovers, banner design is a crucial part for setting the tone for an entire launch. With mobile and web specs, each one includes image selection and cropping at a ratio to ensure there is enough white space for text callouts and shoppable buttons when needed.
