Packaging Design

Voice:

Refreshing. Upscale. Cooling.

Description:

Experience Luxury with Citra’s alcoholic frozen treats. Using imported ingredients such as Amalfi lemons, Himalayan salts, and Floridian grapefruit, summer treats have never tasted so good. Perfect for any dinner party, picnic, or summer get together, get ready for a no-mess treat everyone will remember.

With mouthwatering flavors such as hard lemonade, grapefruit gin, and orange spritz, elevate your frozen desserts by taking a spoonful of luxury.

What I did:

+Ideation

+Concept Development

+Naming

+Research

+Brand Identity

+Art Direction

+Package Design

+3D Construction

+Copywriting

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