Description:
Logging off for the weekend! This Liberty collection is filled with bright florals and classic denim … it’s the sweetest mix of prints and texture. Shot in New York City and the Hamptons, this collection transforms your Summer Friday routine, taking you from city to beach, back to the city again.
What I did:
+Email Design
+Social Media Design
+Paid Ads
+Banners
Instagram Stories
While always collaborating with the Social Team to plan and execute assets, each launch has an average of 50+ screens designed and posted to Stoney Clover Lane’s 650,000 Instagram followers. The stories themselves remained on-brand, visually cohesive, informative, and always trendy!
Ads
Designed visually engaging ads across Meta, Google, and Pinterest, developing graphics that aligned with the brand's voice while optimizing for each channel's design specifications.
Emails
Working closely with the Digital Marketing team to create an email flow plan, each one features visually engaging layouts that highlight product launches, promotions, seasonal collections, and brand storytelling. Sent pre-launch, during launch, and post launch, to SCL’s list of customers.
Plan Your Buy
Canvas Totes
Launch
K&L Faves
Mix & Match
