Branding

Voice:

Creative. Effortless. Sophisticated.

Description:

Located in your favorite department stores, Emballage is here to tie the finishing bow on all of your gift wrapping needs. Emballage, a fully customizable gift wrapping pop up shop, puts just as much emphasis on the wrapping as the gift itself. Equipped with wrapping paper, ribbons, tissue paper, bags, and box selections, we strive to meet everyone’s unique needs with efficient timing, personalization, and chic styling.

With an on-site digital personalization process, users will be able to fully customize their wrapping from price point, patterns, textures, colors, and more!

What I did:

+Ideation

+Concept Development

+Naming

+Research

+Brand Identity

+Art Direction

+Technical Copywriting

+Web Presence

+Advertising

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Groom: Packaging

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The Nantucket Seashell Festival: Branding